Opening times

The main three and “historical” supermarkets of Switzerland are for sure Coop, Migros and Denner. Nowadays Aldi and Lidl are expanding quickly and fighting with the three “old” ones!
In the Confederation there is a curious specialty. Shops (of course led by supermarkets) open on Saturdays slightly earlier than during the week and eventually close also earlier. If this is logical, considering the need for sleep of a normal working person… I leave to your judgement.

Now, during one of my expeditions to the Swiss expensive shopping world, I noticed the strange sign of the photo. It took me many minutes to read it, re-read it… and accept its weirdness! Is it really so?
I was surprised and even amazed by the emphasis used to underline the fact that that specific Denner has an opening time on Saturday which is… exactly the same as every other day of the week!
Thanks to remind me this! Otherwise I might have risked to confuse the weekend with a normal weekly day!

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